A lot of companies still view SEO as an optional expense – something to put off until enough extra marketing budget becomes available. In reality, however, there’s no need to choose. As a matter of fact, it’s always a good idea to layer your social media campaign with a solid SEO strategy, because it’s still one of the best ways to rank high in search results pages and drive quality traffic to your website.
Keep in mind that while social media pages also allow you to maintain a following, they don’t really offer much in terms of tapping people who have not yet heard about your brand, especially those outside of social media. A solid SEO campaign boosts your brand’s chances of showing up when people search for keywords that are related to it.
SEO, however, is not a band-aid fix to increase your sales leads. This is why we encourage our clients to opt for a more long-term SEO campaign as it allows us to accurately measure how it impacts the business and then make the necessary adjustments to achieve lasting success.
How we do it:
• Analysis of competitors
• Researching of keywords
• Optimization of meta tags and content
• Restructuring of pages
• Configuration of sitemap and robots.txt
• Monthly analysis, testing and reporting